I want to thank the readers who took a few minutes to participate in my most recent survey about their book purchasing habits. Some people are always curious about the results of any survey they participate in so here is the data.

Question Number One:

When you read Kindle edition ebooks do you:

• I only read books via Kindle Unlimited: 5.81%
• I prefer to purchase books outright: 52.33%
• I use a mixture of KU and purchases: 33.72%
• I don’t buy from Amazon: 8.14%

Question Number Two:

If you buy an ebook, what is the most you will pay for a book?

• Free only: 20.22%
• .99 cents: 10.11%
• 2.99: 12.36%
• 3.99: 5.62%
• 4.99: 11.24%
• Price doesn’t matter if I want the book: 25.84%
• I only buy when the title is discounted: 14.61%

Question Number Three:

Do you prefer books that are part of a series or stand alone?

• Books in a series:  9.09%
• Stand alone:  15.91%
• It doesn’t matter:  75%

Question Number Four:

Do you prefer, when possible, to buy a series of novels in a box set or individually?

• Box set: 36.36%
• Individually:  12.50%
• It doesn’t matter: 51.14%

Question Number Five:

Advertising in the digital age seems to be everywhere. Have you ever looked at or been influenced by advertising on any of the following platforms?

• Amazon Also Bought:  16.87%
• Amazon Sponsored Products Related to This Item: 6:02%
• Facebook Ads: 7.23%
• Pinterest: 2.41%
• Instagram: 1.20%
• eBook Newsletters Promoting Books: 66.27%

Question Number Six:

If you subscribe to e-newsletters promoting books, which ones do you subscribe to?

• BookBub:  56.67%
• Just Kindle Books: 3.33%
• Book Adrenaline: 3.33%
• ChoosyBookWorm:  0%
• eReader News Today: 3.33%
• Bargain Booksy: 3.33%
• I don’t subscribe to any: 11.11%
• Other: 18.44%

Question Number Seven:

Do you like the idea of novellas (short novels) that provide the backstory of recurring characters that are not the primary characters in a series?

• Yes:  34.09%
• No:  23.86%
• It depends on the character:  42.05%

Question Number Eight:

When you are shopping for a new book, do you…

• Shop by author: 20.93%
• Shop by category/genre: 43.02%
• Type in keywords to find novels you might enjoy: 1.16%
• Shop by book title:  0%
• Just surf the ebook retailer’s site: 20.93%
• Other: 13.95

Question Number Nine:

Which of the following ebook retailers do you shop at?

• Amazon:  76.67%
• Amazon Kindle Unlimited: 24.44%
• Kobo:  13.33%
• Barnes & Noble Nook:  16.67
• Apple:  14.44%
• Google Books:  8.89%
• Amazon UK: 12.22%
• Smashwords:  13.33%
• Tolino: 1.11%
• Scribd:  0%
• Other:  4.44%

Yes, I know these add up to more than 100%. This is due to the fact respondents were allowed to select more than one ebook retailer.

Question Number Ten:

Would you find illustrations in a novel interesting or an added value? NOTE: not a graphic novel – simply four or five illustrations interspersed throughout the story.

• Yes: 69.66%
• No: 30.34%